Enhancing Financial Literacy and Global Trade Readiness among Students through Maluku’s Leading Product Studies

Martha Racwel Patty; Frandyo Izak Muskita; Hansen Hein Rumtutuly; Semuel Souhoka; Sabda Aji Kurniawan

doi:10.58266/jpmb.v5i2.1857

Authors

Martha Racwel Patty Pattimura University, Indonesia
Frandyo Izak Muskita Pattimura University, Indonesia
Hansen Hein Rumtutuly Pattimura University, Indonesia
Semuel Souhoka Pattimura University, Indonesia
Sabda Aji Kurniawan Pattimura University, Indonesia

DOI:

https://doi.org/10.58266/jpmb.v5i2.1857

Keywords:

ekspor ikan, kesiapan perdagangan global, literasi keuangan, mahasiswa, Maluku

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan literasi keuangan dan kesiapan perdagangan global mahasiswa melalui studi kasus ekspor ikan sebagai produk unggulan Maluku. Kegiatan dilaksanakan di Liang, Maluku, pada 6 Desember 2025 dan melibatkan 41 mahasiswa bidang Manajemen dan Perdagangan Internasional angkatan 2023 dan 2024 Universitas Pattimura. Program menggunakan pendekatan edukatif dan berbasis praktik melalui asesmen awal, pemaparan konsep, analisis kasus, diskusi terarah, refleksi, dan evaluasi akhir. Lima indikator yang dievaluasi meliputi perencanaan keuangan, pengenalan biaya, penetapan harga ekspor, kesadaran pasar ekspor, dan risiko perdagangan. Rata-rata lima indikator meningkat dari 61,0 pada pretest menjadi 88,2 pada posttest, menghasilkan absolute gain 27,2 poin atau kenaikan relatif 44,59%. Peningkatan terbesar terdapat pada export pricing sebesar 32 poin. Hasil observasi dan respons kasus juga menunjukkan bahwa peserta mampu menghubungkan biaya, harga, kelayakan finansial, dan kesiapan pasar dalam analisis ekspor ikan. Program ini menunjukkan nilai pembelajaran kontekstual dalam mengintegrasikan manajemen keuangan dan perdagangan internasional.

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